We have been involved in the training arena for faith based curators for over 15 years. Weekly organized meetings by faith based curators still have a relevant influence with their target consumers according to “The Bible in American Life”, a research paper from the Center for the Study of Religion and American Culture.
Their target consumers are 66% protestant, 32% Catholic and 3% Mormon. Nationally, 231 million Americans (70 percent) describe themselves as Christians/Catholics, of which 138 million *(60 percent) attend weekly organized services. Faith motivated consumers are a subset of our target consumer, they represent 17% of the U.S. adult population—more than 41 million people. They spend $2 trillion annually; Gender: Female (53%) and Male (47%), Age: 18-34 (25%), 35-49 (25%), 50-64 (30%), and 65 or older (19%), Race: White (62%), Black (18%), Hispanic (13%), and Asian (4%). (*American Insights survey 2018 for Faith Driven Consumer™)
Your new streaming platform subscribers are incentivized by this dynamic streaming platform that:
i) streams exclusive content from Wavemembers to their dedicated target audience and
ii) leverages the surf™ application to uniquely improve the media delivery experience for your current users nationally including new subscribers from 138M Wavemember target consumers.